Statistically, across industries, employers spend approximately 90% of their efforts training their sales team on product knowledge. The remaining 10% is spent training their sales force how to develop connection, relationship and trust with customers.
Obviously, both are very important but in and of themselves, or even collectively, these disciplines are not enough to achieve the ultimate goal of any sales organization - ongoing, sustainable sales growth.
So what's the missing link? What does it take to get sales people off of the sales rollercoaster, and on to a consistent growth pattern that continues?
While more emphasis on sales training (i.e., connection, relationship and trust) would definitely improve results short term, the only true long-term solution is in developing and increasing the sales professionals ability to influence customers and outcomes.
To improve your own ability, or the ability of your sales team to influence customers and customer outcomes, register below for our complimentary video training series on Sales Influence.
Complete the form below to request the complimentary training.